Display device



W. H. DEY

DISPLAY DEVICE May 5, 1931.

Filed May 4, 1928 INVENZR 7 Ma ia/5 1 ATTORNEYS- Patentecl May 5, 1931 h UNITED WILLIAM H IDEY, or iiroisrrcnnrn, messy, nssrenon TO -V.UhTITED STATES,

RADIUM conrom'r on, or rnw-;-yonx, n; A Q PQ IQNOF D LAWARE f liEvlcn V I n n anon hled naif4}192s; Serial Nd. 275,016;

This invention" relates to sales and display devicesfadapted to be placed on aicounter, show-case orthe like for displaying articles of merchandise; "More particularly', the 1m vention "is concerned with a device of this kind which provides a convenient means'for shipping the articles and for displaying them for, sale in an "attractivemanner. The de'-' vice of the inventionis particularly useful'in 5 separate box or container for the'article',

connection withkthe display and sale ot small articles, and an embodiment particularly adapted for'use in connection with luminous pendants will be describedffor purposes of; illustration."

electric lamp switch is a good examplefpresent a sales problem arising from the factthat these, articles are ofysuch asize" that-the cus tomer purchasing one them receives an j article that seems to be very little for the price paid. These articles arealso easily lostif not properly wrapped; and'their flack of bulk makes, it diff cult to display them in an inviting manner. 1

* T overcomethis prob1em, I have "devised a sales and displayidevi'ce which makes it possible to present such articles'attractively, and permits them to be deliveredto-thecustomer in suchmanner that he, receives a packageof considerable si'z'e"which"i's not easily lost. This packagedoes not; include a which would involve a considerablefitenr of expense, but is given the desired s'iZeIbymeans of apart of the devic'ewhich' is, det'achedwith" the article and 'turned oyer to the customer, The device also provides spacesfor suitable display or advertising. indicia, in' "part 5 con tinuously visible andin part cnormally c'on' cealed by the detachableparts of; the'flde'vice and therefore brought into view only "as sales i are made.

In the preferred embodimentiof the inyene tion, I employ a foundation member of card'- Small articles of whicha luminous pendant to beattached to'the end of the chain of an convenient manner as by scoring lines. Each section is-'iprovidedwith means for carrying one or more of the articles and beneath the sections are advertising or display indicia normally concealed thereby. Advertising or display indicia are also carried on the foundaously in plain' view. V p i W'ith this 7 arrangement the articles 1 are mounted on the removable sections and the device is placed' in any desiredjlocationz tion card above the smaller 7 one and continu When a saleis made, a section with its article in place thereonis? detached-,wrapped in any suitable wrapper or placed in an envelope, and deliveredto the. customer. The customer accordingly receives a package, the bulk-of thing tangible for his money. In addition,

the package is not readily lost, as the article alonemight be, andto secure this result itis not necessaryto provide a box or the like for V the article When the section with its article is removed, advertising indicia are displayed, a so that the absen'ce'ofthe-sectiondoes not detract from the appearance of the device, and by the use of suitable colors and indicia,the deyice may be madehighly attractive.

'.;For abetter understanding of the invention, reference may be had to the drawings,

in which i Fig. 1 is afaceview oft-he display device;

- Fig.- V is a-sectionaliviewthereof on the line 2-2 of Fig. 1 and Fig. 3f is" a View in perspective of a part of the device detachedk. i

Referring nowto the drawings,the'device is illustrated *as consisting; of; a 'foundation memberIO which may take the form of a piece of cardboard material of any desired shape and size; "This-card may be supported in} any J convenient manner andg'may be provided,

With'flapslLwhich may befolded to extend at right angles'therefromat the rear to pro;- jvideaconvenientmeans for supporting the 3 card in- -u 'pright posit-ion 011a fiat surface. lhis cardbas anarea 12, preferably'at the top where advertising or display indicia may be placed. The cardillustrated is flns'ed for the display ancl sale' of luminous pendants,

one of which is shown at 13, and on the area 12 which is continuously in view, there are imprinted illustrations 14 showing how the pendant is attached to the chain of a luminous switch. Various other advertising and display indicia may be placed onthis part of the card and the card may be attractively coll.- ored to give it a pleasing appearance Attached to the card substantially centrall thzereo-tis asmaller card I5securedtothe-card 10 in anyconvenient manner, as bystaples 16 passing through the top of the smaller card and through the foundation card. The smaller card is thus formed as a flap, the lower edge of which is free.

. This flap is sub-divided into,- a plurality-cit. sections l't attached to. each other'by readily destrructihle connections, as, for example, these sectionsmay be. defined. by lines of scoring; 1.8.. Each of these sectionsisadaptedto. carry one or more of the articlesandfor thispurpose: each section. may he cut. to form a U-shaped slit defining a flap; 19,. which may be folded; at right. auglestothe plane, of the section. In; a suitable opening in, the small flap 19' may be inserted luminous. pendant L3 and above and'helow the. pendant the sec.- tion may carry advertis ngzindicia, generally designated 2.0.v

On, the main. body of. the, card 10. beneath the sections are placed advertising. indicia which, may take various; forms. Que, attractiNemenns-of utilizing the space beneath the. flap 15, is illustrated as: involving; the affixing. ct pictures, such as that designated 21, 0t which there is, one. placed beneath-each; ot the sections. These pictures, for, instance, may illustrate a. use to; which? the articles-,im this case the pendants, may he put. These pictures are normally concealedbut when a; section is moved thepicture beneath it comesinto view.

Also, if desired, the section on which the article is mounted may be giventhe' outline or shape ot the thing with which the; article is to be used. This result may alsobev obtained; by suitably printing the mounting. A pendant.,.tor. example, may bemounted in a section representing a chain operatedrelectnical socket,thussuggestingat once to theprospective purchaser the useto which the pendant. is to be put.

The display device provides a convenient meansfor shipping the articles, which: can be mounted; thereon at the factory and shipped in place on the device. Thedealer receiving the device, sets it up; on a counter, show-case, or the-like and whenever asale: is made one of the. sections 1.7, with the article onit, is detached by tearingalongthe scoring lines. The customer receives:both-thesection and the article, which may be wrapped in any suitablemanner or placed inan envelope: Thepackage thus delivered to him, theref0re, has considerably greater'bulk than the: antiole alone and thus removes any feeling which the customer might have, if the article were delivered alone to him, that he was receiving very little for the money paid; also, the section with the article in place on it is handled much. more easily in the wrapping operation than: the article alone. The device of the invention also makes it possible to display small articles, such as pendants, in such a way that the can bereadi-ly examined but can-not be rea i lystolen By-mountingthe'pendant in the manner described, it is not possible to steal a pendant without leaving the mounting and this at once. shows that theft has been committed. Detachment of the mounting, While comparatively easy, is still sufiiciently difficult: so that it can hardly be done. without; being detected Th articles,whiledisplayed in plain; View, are not loose as they would be ifplaced; in open trays and this Reduces loss.

, Asthe: display device may ice-constructed of candhoard or similar inexpensive material, it. does; not representany considerable additiontoqtheselling cost. of the product. displayed. and it adds to. the sales, since itma-y be. made attractive in appearanccand puts the: pnoduct displayed before the purchaser in a manner which compels his attention.

. I claims 1; A. sales and. display device comprising the; comlcinatiOn ot a foundation member, a. plurality of-articlescarrying sections attached theretmcachisectionbeing readily detachable fiuom: said member with its article remaining in place, and, display indicia normally con (sealedby the sections but exposed upon. detachment thereof.

2. A sales and display device comprising a card, and a card of less size than the first attachcdtthereto along one edgeto form a flap, this flap; beingsubsdi vided. into readily removable sections, each of which is provided with meansi'tor carrying one or more articles of merchandise, and advertising indicia beneathsa-idflap and normally concealed thereby but broughtintoview on removal of said sections.v 3,. Asalcs and display device comprising a cand afiap attachedthereto and sub-divided intoreadily removable sections, each of which is prouided. with means for carrying one or more articles of merchandise, and. advertising indicia on the card. under the flap and normally concealed thereby, the removal of thescctionsbringingthe indicia into-view,

In testimony whereof I afliX; my signature.

WILLIAM H. DEY. 

